World issues Essay Example For Students

World issues Essay The world we live in appears to be falling apart at the seams. The problems facing humanity seem overwhelming.Never in history has a generation differed as greatly from those of the past. The gap between the rich and the poor is widening, thus, their are more people living in poverty and more middle class society being forced to live in poverty. Our world is full of hate for one and other, mostly caused by a pre-conditioned belief of each other. We would be lead to believe that we live in an enlightened society by our worlds leaders, but the truth remains that poverty, hunger and human misery remain very much evident in society today. In order to eliminate any of these issues we must redefine what we believe is an enlightened society. We will write a custom essay on World issues specifically for you for only $16.38 $13.9/page Order now Throughout history, poverty has existed. In this day and age there is no difference. During the time of the Roman Empire, peasants revolted against the wealthy upper class. Eventually, the Roman Empire was overthrown due to disease, attacks from neighboring countries and the conflict within. However, what started the downfall of the Roman Empire was unhappy peasants that were not hungry and without shelter, but were tired of the rich living in lavishly decorated houses and drinking wine. Society today is no different. Their is a clear distinction between the rich and the poor. All around us we see people segregated by class. From cars we drive to newspapers we read, their are noticeable differences. People in todays society often live in communities according to economical and social status. It is very unlikely that a person who is rich will live in the projects, but can do so if he/she chooses. A person who does not have a lot of money cannot live in an upper class neighborhood beca use their economical status deems them unfit for that neighborhood. Their are very few choices that the lower class has. Just as in the Roman Empire, their is little choice for the lower class. All needs are met as far as shelter, food and water but their is little choice. We all need food, water, shelter and contact with people but it is the way we go about receiving these needs. A creation of a more powerful middle class is needed if we are to survive into the twentieth century. If the gap between the rich and the poor is widening, it is the middle class which is becoming extinct. Middle class came about in the industrial age as a way to bring more choices to working society. Most people live in a middle class society because it is so vast. Over the years there has been a decrease of the middle class. Wages have not kept up with inflation, thus their are less choices. The cost of living has risen dramatically because of the advancement of technology. What people work for has not risen with inflation and this has created a gap. To offset this difference, borrowing is necessary from institutions such as banks and credit unions. When people have exceeded their limit of borrowing from these institutions, which are owned by an upper class society, they are forced into bankruptcy. In turn, they are forced in a lower class society which has limited choices. The gap keeps widening because more and more middle class society is forced into the lower class and in turn out creating more poverty. One solution to help out middle class society is to offer more tax breaks to keep up with inflation. The more a middle class society the world develops, the stronger a society we will have. The less of a middle class we create, the more of a lower class we have, which in turn create conflict. The more people are even footing, the more chance to open communication with one and other. Racism has existed throughout time. It is a negative attitude toward people based solely on their membership in a certain group. Racism exists due to many factors. Usually racism is passed from one generation to the next and tends to become the norm for the way people think and the attitudes they have towards other people. People act this way not because they are prejudiced, but because they are following what they have been taught. People divide groups into us and them. We tend to believe that what we do is the only acceptable and right way. People are very closed minded and always presume that if someone is not the same colour, background or religion, there must be something wrong with them. Therefore they treat them unfairly and this is where racism stems from. People start to believe that everyone from that group is the same and alike. Everything else is ignored and in the end the only thing people see is race, colour and religion. Racism affects everyone and everything we do. Throughout history, there have been incidents where the colour, race or religion of a certain group has caused tremendous hatred and acts of violence. Two major events being the discrimination of African-Americans by whites in the South of the United States of America and the discrimination of Jews in Germany by the Nazis. These situations had a great impact on the entire world and to this day have left tremendous damage and continued hatred of these groups by certain people. The fact that we, as humans, let these situations take place is a very sad fact of life and therefore we must do everything we can do to change these ways of thinking. There are three ways that we can prevent racism from taking place. The first thing being contact between different groups. There must be extensive contact and it must be positive. By continued contact, people will get used to the differences that other people have and therefore will eventually adjust t o the diversity. The second thing people must do is cooperate with one another. Working together gives people a common goal that is good for everyone. Working toward this common goal will reduce prejudice and this is because they start to think of themselves as one group and not as two different ones. By doing this , it changes the way one group thinks about the other. The third thing that we must do in order to reduce racism is acquire knowledge and information about the other groups. In order to get along with someone, we must understand and know something about them. Racism exists because we believe everyone from that race is the same. However, if we take the time to learn about these peoples lives, we would come to realize that they have feelings and emotions just like everyone else. We as one society have faced many challenges already. Conflict surrounds us everyday. As an informed society, we must learn from other peoples mistakes and make an effort to make better of the situa tions. There are many challenges that face society, all of which society has created. If we are to become enlightened, we must first ask why we are :enlightened. If we cannot answer the question, than I believe we are just striving to become complete. Society has passed down its challenges from one generation to the next, all of which have not come close to being solved. Maybe if we stop creating new conflicts between us and strive for a common goal we can set aside conflict and become a better society. .u0a4cd196f6d1f6634e84c20639a6dc0b , .u0a4cd196f6d1f6634e84c20639a6dc0b .postImageUrl , .u0a4cd196f6d1f6634e84c20639a6dc0b .centered-text-area { min-height: 80px; position: relative; } .u0a4cd196f6d1f6634e84c20639a6dc0b , .u0a4cd196f6d1f6634e84c20639a6dc0b:hover , .u0a4cd196f6d1f6634e84c20639a6dc0b:visited , .u0a4cd196f6d1f6634e84c20639a6dc0b:active { border:0!important; } .u0a4cd196f6d1f6634e84c20639a6dc0b .clearfix:after { content: ""; display: table; clear: both; } .u0a4cd196f6d1f6634e84c20639a6dc0b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0a4cd196f6d1f6634e84c20639a6dc0b:active , .u0a4cd196f6d1f6634e84c20639a6dc0b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0a4cd196f6d1f6634e84c20639a6dc0b .centered-text-area { width: 100%; position: relative ; } .u0a4cd196f6d1f6634e84c20639a6dc0b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0a4cd196f6d1f6634e84c20639a6dc0b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0a4cd196f6d1f6634e84c20639a6dc0b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0a4cd196f6d1f6634e84c20639a6dc0b:hover .ctaButton { background-color: #34495E!important; } .u0a4cd196f6d1f6634e84c20639a6dc0b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0a4cd196f6d1f6634e84c20639a6dc0b .u0a4cd196f6d1f6634e84c20639a6dc0b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0a4cd196f6d1f6634e84c20639a6dc0b:after { content: ""; display: block; clear: both; } READ: Physics lab EssayThe world we live in appears to be falling apart at the seams. The problems facing humanity seem overwhelming.Never in history has a generation differed as greatly from those of the past. The gap between the rich and the poor is widening, thus, their are more people living in poverty and more middle class society being forced to live in poverty. Our world is full of hate for one and other, mostly caused by a pre-conditioned belief of each other. We would be lead to believe that we live in an enlightened society by our worlds leaders, but the truth remains that poverty, hunger and human misery remain very much evident in society today. In order to eliminate any of these issues we must redefine what we believe is an enlightened society. Throughout history, poverty has existed. In this day and age there is no difference. During the time of the Roman Empire, peasants revolted against the wealthy upper class. Eventually, the Roman Empire was overthrown due to disease, attacks from neighboring countries and the conflict within. However, what started the downfall of the Roman Empire was unhappy peasants that were not hungry and without shelter, but were tired of the rich living in lavishly decorated houses and drinking wine. Society today is no different. Their is a clear distinction between the rich and the poor. All around us we see people segregated by class. From cars we drive to newspapers we read, their are noticeable differences. People in todays society often live in communities according to economical and social status. It is very unlikely that a person who is rich will live in the projects, but can do so if he/she chooses. A person who does not have a lot of money cannot live in an upper class neighborhood beca use their economical status deems them unfit for that neighborhood. Their are very few choices that the lower class has. Just as in the Roman Empire, their is little choice for the lower class. All needs are met as far as shelter, food and water but their is little choice. We all need food, water, shelter and contact with people but it is the way we go about receiving these needs. A creation of a more powerful middle class is needed if we are to survive into the twentieth century. If the gap between the rich and the poor is widening, it is the middle class which is becoming extinct. Middle class came about in the industrial age as a way to bring more choices to working society. Most people live in a middle class society because it is so vast. Over the years there has been a decrease of the middle class. Wages have not kept up with inflation, thus their are less choices. The cost of living has risen dramatically because of the advancement of technology. What people work for has not risen with inflation and this has created a gap. To offset this difference, borrowing is necessary from institutions such as banks and credit unions. When people have exceeded their limit of borrowing from these institutions, which are owned by an upper class society, they are forced into bankruptcy. In turn, they are forced in a lower class society which has limited choices. The gap keeps widening because more and more middle class society is forced into the lower class and in turn out creating more poverty. One solution to help out middle class society is to offer more tax breaks to keep up with inflation. The more a middle class society the world develops, the stronger a society we will have. The less of a middle class we create, the more of a lower class we have, which in turn create conflict. The more people are even footing, the more chance to open communication with one and other. Racism has existed throughout time. It is a negative attitude toward people based solely on their membership in a certain group. Racism exists due to many factors. Usually racism is passed from one generation to the next and tends to become the norm for the way people think and the attitudes they have towards other people. People act this way not because they are prejudiced, but because they are following what they have been taught. People divide groups into us and them. We tend to believe that what we do is the only acceptable and right way. People are very closed minded and always presume that if someone is not the same colour, background or religion, there must be something wrong with them. Therefore they treat them unfairly and this is where racism stems from. People start to believe that everyone from that group is the same and alike. Everything else is ignored and in the end the only thing people see is race, colour and religion. .u4c0ea841e84dd42f42b06ec0147c03df , .u4c0ea841e84dd42f42b06ec0147c03df .postImageUrl , .u4c0ea841e84dd42f42b06ec0147c03df .centered-text-area { min-height: 80px; position: relative; } .u4c0ea841e84dd42f42b06ec0147c03df , .u4c0ea841e84dd42f42b06ec0147c03df:hover , .u4c0ea841e84dd42f42b06ec0147c03df:visited , .u4c0ea841e84dd42f42b06ec0147c03df:active { border:0!important; } .u4c0ea841e84dd42f42b06ec0147c03df .clearfix:after { content: ""; display: table; clear: both; } .u4c0ea841e84dd42f42b06ec0147c03df { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4c0ea841e84dd42f42b06ec0147c03df:active , .u4c0ea841e84dd42f42b06ec0147c03df:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4c0ea841e84dd42f42b06ec0147c03df .centered-text-area { width: 100%; position: relative ; } .u4c0ea841e84dd42f42b06ec0147c03df .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4c0ea841e84dd42f42b06ec0147c03df .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4c0ea841e84dd42f42b06ec0147c03df .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4c0ea841e84dd42f42b06ec0147c03df:hover .ctaButton { background-color: #34495E!important; } .u4c0ea841e84dd42f42b06ec0147c03df .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4c0ea841e84dd42f42b06ec0147c03df .u4c0ea841e84dd42f42b06ec0147c03df-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4c0ea841e84dd42f42b06ec0147c03df:after { content: ""; display: block; clear: both; } READ: Nature as Reflected in American Literature EssayRacism affects everyone and everything we do. Throughout history, there have been incidents where the colour, race or religion of a certain group has caused tremendous hatred and acts of violence. Two major events being the discrimination of African-Americans by whites in the South of the United States of America and the discrimination of Jews in Germany by the Nazis. These situations had a great impact on the entire world and to this day have left tremendous damage and continued hatred of these groups by certain people. The fact that we, as humans, let these situations take place is a very sad fact of life and therefore we m ust do everything we can do to change these ways of thinking. There are three ways that we can prevent racism from taking place. The first thing being contact between different groups. There must be extensive contact and it must be positive. By continued contact, people will get used to the differences that other people have and therefore will eventually adjust to the diversity. The second thing people must do is cooperate with one another. Working together gives people a common goal that is good for everyone. Working toward this common goal will reduce prejudice and this is because they start to think of themselves as one group and not as two different ones. By doing this , it changes the way one group thinks about the other. The third thing that we must do in order to reduce racism is acquire knowledge and information about the other groups. In order to get along with someone, we must understand and know something about them. Racism exists because we believe everyone from that rac e is the same. However, if we take the time to learn about these peoples lives, we would come to realize that they have feelings and emotions just like everyone else. We as one society have faced many challenges already. Conflict surrounds us everyday. As an informed society, we must learn from other peoples mistakes and make an effort to make better of the situations. There are many challenges that face society, all of which society has created. If we are to become enlightened, we must first ask why we are :enlightened. If we cannot answer the question, than I believe we are just striving to become complete. Society has passed down its challenges from one generation to the next, all of which have not come close to being solved. Maybe if we stop creating new conflicts between us and strive for a common goal we can set aside conflict and become a better society. Bibliography: World Issues Essay Example For Students World Issues Essay World IssuesThere are many important world issues. Among these issues, we have studied the rapid growth of the world, which was the topic of critical importance. The extraordinary rapid increase of the world population constitutes a serious problem in which no citizen of the world can remain indifferent. The public has become increasingly aware of the dramatic rise in the rate of the world population growth during the three centuries of the modern era. There is a tendency on the part of many to see rapid rates on population growth as giving rise to a barrier on a road to progress. We will write a custom essay on World Issues specifically for you for only $16.38 $13.9/page Order now This may threaten peace and stability in the world because the population growth may make it impossible to meet in a timely fashion, the reasonable aspirations of hundreds of millions of people in the underdeveloped countries.During the first three centuries of the modern era, from 1690 1990, the world population has multiplied five times, from 1 to more than 4.5 billion. Over this time span the population of Europe increased six times, and of Europe and European occupied areas in the Western Hemisphere and Oceania combined about eight times. The population of North America increased about 160 times and that of Latin America about fourteen times. During the same period, the population of Asia increased by less than 4 times (however, this contrasts with what must have been a much less rapid increase earlier. The absolute increase in Asia however was very large.) In Africa, the population merely doubled. It is clear that greatly accelerated growth occurred first among the nations that first experienced modernization the combination ofrevolutions, including the agricultural revolution, commercial revolution, science revolution, and the technological revolution. Explosive population growth, th!e vital revolution a pace of growth without precedent in long settled areas did not approach nations in Asia, Latin America, and Africa, until after Wold War I and especially after World War II. Rapid growth has been one of the three related population phenomena generating public concern. The two other are the increasing concentration of people on a relatively small portion of the Earths surface a phenomenon of better urbanization and mertopolitanization and growing diversity of the people who share the same geographical area and increasingly, the same economic, social, and political systems. World population growth is entirely the result of natural increase the excess of births over deaths. If mortality declines rapidly and there is a high birth rate in any given country, there will become a heavy child burden that marks the beginning of overpopulation. The reasons for this remarkable change are not entirely clear. One cause was certainly the widespread control and virtual elimination of Malaria and other insect-carried disease. Other causes were widespread use of vaccines and modern drugs in less developed countries. There also has been speculation that human beings have developed more immunity to some microbial diseases that the virulence of some microorganisms has declined. The disadvantages of high birth rate are not generally admitted for two reasons. First there is and ideological prejudice against admitting that a high birth rate can in any way be harmful, and so anti nationalist policy does not generally appeal to politicians. Secondly, there is widespre!ad belief that an ever-greater pool of manpower is a military and economic asset to a nation. It therefore comes as a shock to many people to hear it maintained that one of the demographic factors weakening a nations powers is a birth. No one can maintain that a pre-industrial birth rate is always and in every way disadvantageous. In certain instances, it may be an asset. .uf9688f11a34d6bc7cea543997a5544a6 , .uf9688f11a34d6bc7cea543997a5544a6 .postImageUrl , .uf9688f11a34d6bc7cea543997a5544a6 .centered-text-area { min-height: 80px; position: relative; } .uf9688f11a34d6bc7cea543997a5544a6 , .uf9688f11a34d6bc7cea543997a5544a6:hover , .uf9688f11a34d6bc7cea543997a5544a6:visited , .uf9688f11a34d6bc7cea543997a5544a6:active { border:0!important; } .uf9688f11a34d6bc7cea543997a5544a6 .clearfix:after { content: ""; display: table; clear: both; } .uf9688f11a34d6bc7cea543997a5544a6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf9688f11a34d6bc7cea543997a5544a6:active , .uf9688f11a34d6bc7cea543997a5544a6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf9688f11a34d6bc7cea543997a5544a6 .centered-text-area { width: 100%; position: relative ; } .uf9688f11a34d6bc7cea543997a5544a6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf9688f11a34d6bc7cea543997a5544a6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf9688f11a34d6bc7cea543997a5544a6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf9688f11a34d6bc7cea543997a5544a6:hover .ctaButton { background-color: #34495E!important; } .uf9688f11a34d6bc7cea543997a5544a6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf9688f11a34d6bc7cea543997a5544a6 .uf9688f11a34d6bc7cea543997a5544a6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf9688f11a34d6bc7cea543997a5544a6:after { content: ""; display: block; clear: both; } READ: Multicultural Education: Piecing Together the Puzz Essay But an analysis of the effect of birth rates on a nations efficiency will show that in most cases today the advantage lies with a low rather then a high rate. The rapid population growth has economic, social, and political effects. It also interacts with public education, health, and welfare, and the qualities in which people live. Economic Consequences:Rates of population growth in many less developed countries are at least half the rate of economic growth and in some cases equal the latter. Chiefly because of high fertility of these countries, the ratio of children to adults are very high when compared with these ratios in developed countries, and the numbers of these young people reaching the age of labor force participation are rapidly increasing. Both of these factors produce serious economic problems and consequences. Rapid population growth slows the growth of per capita incomes in less developed countries and tends to perpetuate inequalities of income distribution. It holds down the level of savings and capital investment in the means of production, which limits the rate of growth of gross national product. An increase in labor force does not necessarily mean that there is an increase in production. If the ratio of labor to productive capital is already high, as in the case in developing countries, more entrants to t!he labor force may mean more unemployment and underemployment. An even larger amount of workers cannot be absorbed in the modern (industrialized) sector. Theyre forced into unproductive service occupations or back into the traditional (agricultural) sector with its low productivi. . ty and bear subsistence wage levels. Large supplies of cheap labor tend to hold back technological change, and industrialization is slowed by mass poverty, which reduces the demand from manufactured goods. For example, in India it is estimated that eight million new jobs were created from 1956 1961, but the working population increased by ten million in the same period. Low savings rates and low labor skills inhibit the full development and utilization of natural resources in some countries, while in others the growing populations out run the levels at which the renewable resources can be sustained, and the resource base deteriorates. Widespread poverty, the low productivity of labor, the growing d!emands for food, and the slow industrialization degrades and hurts the international trade of the less developed countries. Writing in the eighteenth century England, Malthus saw famine, war and pestilence as the inevitable deterrents to excessive population growth. Today, once more there is a grave question whether continued growth of world population will not out run our food supply. Long-term projections of food supplies are unreliable. We can only roughly estimate the current rate of growth of agricultural output. India with more than 450 million people will have more than 150 million more people in the next 15 years. Thus, in the next 15 years India will have to find a way of feeding an increase in population about equivalent to the present population of the United States. It is entirely possible for India and most of the countries in the world to grow or to import enough food at least to keep the people from starving in the next few decades. Nevertheless, this would require a revolution in traditional agricultural technological, as well as arrangements of land tenure, credit, marketing, and !transportation. The future of the worlds supply of raw materials other than food is also difficult to visualize, but the situation is far from hopeless. The worlds entire stock of fossil fuels maybe depleted in 150 years, but alternate energy sources, produced by atomic fission, possibly atomic fusion, and even by the sun would probably mean that there would be sufficient energy for the worlds use in the future. The whole of the oceans and at least the top ten kilometers of the Earths crust would be available to provide a wide choice of building materials. .u17eb2d7fffedfd0de3e0ed789c99cd5f , .u17eb2d7fffedfd0de3e0ed789c99cd5f .postImageUrl , .u17eb2d7fffedfd0de3e0ed789c99cd5f .centered-text-area { min-height: 80px; position: relative; } .u17eb2d7fffedfd0de3e0ed789c99cd5f , .u17eb2d7fffedfd0de3e0ed789c99cd5f:hover , .u17eb2d7fffedfd0de3e0ed789c99cd5f:visited , .u17eb2d7fffedfd0de3e0ed789c99cd5f:active { border:0!important; } .u17eb2d7fffedfd0de3e0ed789c99cd5f .clearfix:after { content: ""; display: table; clear: both; } .u17eb2d7fffedfd0de3e0ed789c99cd5f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u17eb2d7fffedfd0de3e0ed789c99cd5f:active , .u17eb2d7fffedfd0de3e0ed789c99cd5f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u17eb2d7fffedfd0de3e0ed789c99cd5f .centered-text-area { width: 100%; position: relative ; } .u17eb2d7fffedfd0de3e0ed789c99cd5f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u17eb2d7fffedfd0de3e0ed789c99cd5f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u17eb2d7fffedfd0de3e0ed789c99cd5f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u17eb2d7fffedfd0de3e0ed789c99cd5f:hover .ctaButton { background-color: #34495E!important; } .u17eb2d7fffedfd0de3e0ed789c99cd5f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u17eb2d7fffedfd0de3e0ed789c99cd5f .u17eb2d7fffedfd0de3e0ed789c99cd5f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u17eb2d7fffedfd0de3e0ed789c99cd5f:after { content: ""; display: block; clear: both; } READ: Atlanta Reconstruction Essay The process of economic development has historically involved the movement of people form the countryside to the cities in response to the opportunities to gain industrial employment. (Urbanization) From 45 % to 90 % of the population of the poor countries lives in rural areas, but the rate of growth of cities in these countries exceeds their overall rate of population growth. Large-scale urban migration takes place in the developing countries; much of the mass movement to the cities is not inspired by the call of employment, but by the hope that government relief will be available there. Nowhere is the consumption of water, air, and soil as hi gh and nowhere is the environment as heavily burdened with waste and sewage as in the cities. The parts of these cities that will increase most rapidly will be the already huge impoverished areas the favelas and slums. The number of urban poor in developing countries is suspected to grow form 330 million in 1990 to about 1 billion. Social Effects:Large-scale internal migration and rapid urbanization are among the most important social effects of rapid population growth. Social mobility is thwarted by continuing widespread poverty. Only a fraction of the growing population can be absorbed into the modern sector, because of this the numbers of people in the traditional sector rapidly increase and the gap between the two continually widen. Of the two nations one is relatively well off and the other is backwards and poor, exists side by side in the same nation. The consequences of rapid population growth for the family depend heavily upon the associated changes that may be occurring in the society and economy. For example, the arithmetic of child dependency will very much be changed if society were to prescribe child education and proscribe child labor. Both developments would institutionalize the rights of individuals, specifically the new generation, over the claims of family obligations. Occupational opportunities ou!tside the family farms will be another blow to the parent child relationship. Such changes would bring into question the pattern of traditional obligations of families to parents and place particular strain on the central parental generation. Which feel bound by the traditional demand of the parents without any compensating claims on the children. The new demographic situation of mortality decline and rapid growth may represent problems within a family. From one standpoint this idea may be viewed as a grave consequence of population growth; from another standpoint it may be regarded as a necessary step in transforming the social structure to make the new equilibrium one of the low fertility and mortality. Political Problem:Political and social conflicts among different ethnic, linguisitc, religious, and social groups are greatly worsened by rapid population growth. Political stresses are increased by the rural urban migration which is partially caused by this growth, and increasing demands for governemnt services.

Implicit Social Norm Essays

Implicit Social Norm Essays Implicit Social Norm Paper Implicit Social Norm Paper Rules used by a group for appropriate or inappropriate behaviors, beliefs, values and attitudes can either be explicit or implicit. Explicit norms outline clearly the rules and purpose of a group and the expected behavior is codified and documented, while implicit norms are the informal expectations which emerge from daily interactions within a group. Although they are not documented, members of a group are expected to abide by them since they are embedded in the fabrics of the society with time. Explicit rules in nursing can describe the proper ways of wearing a uniform while in a clinical setting, implicit norms can for example be â€Å"the way a ward manager likes it done. † Norms can simply be classified as roles that are applicable to members of a certain group instead of different concepts. Explicit norms can be compared to FAQs documents and user agreements of a specific group. The difference between these norms and rules is that norms, such as shaking hands after a tennis match may not invoke sanctions but rules, such as using a standard tennis racket may invoke sanctions. An example of an implicit norm is facing the door after entering the elevator. Whereas both explicit and implicit norms are necessary for a group to function efficiently and effectively, different types of punishments are given for violation (Terry, Hogg, 2000). Governing official use laws and regulations to enforce explicit norms and violation can lead to permanent disbarment from the group. Violation of implicit norms attracts stares from the public and members of a group can offer opinions to enable an individual to abide by the rules. Indirect benefits of group participation and methods of enforcement or punishment. Member participation in group activities usually varies in terms of efforts provided by individual participants. When a group is working together, some members end up doing more work while others conceal their laziness and tend to joy-ride. This is mainly cased by lack of group standards; anonymity of blame or success; and individuals expecting that other people will slack off. To ensure that group activities become productive, it’s important to establish rules of conduct and individual accountability so that group’s work is equally shared. Group sizes must be appropriate and members are supposed to be loyal to its vision (Pettit, 2002). A team contract is essential in setting group expectations and peer evaluation is important so that team members can compliment the strengths and weaknesses of other group’s members. Each individual should have specific tasks according to their skills and should grade their contributions so that group achievement can be evaluated. People who deter productivity can be dwelt with in a number of ways. Private and group confrontation can be used to inform the social loafer that his sluggish behavior will not be tolerated. When both options fail in changing the individual, the group leader can seek superior assistance either from an authoritative figure, a teacher or the boss. When possible, documented evidence should be provided concerning the laziness of the person (Dubois, 2002). Moreover, a last resort of trying to change a sluggish individual is exclusion from group activities. When the above options do not bare fruits, circumvention is the best option where the group can be reconstituted and each member given new responsibilities.

Philosophy - 2 Essay Example | Topics and Well Written Essays - 2500 words

Philosophy - 2 - Essay Example In the earlier days, when monarchy, autocracy and other form of government was the norm, people had to obey to all the laws of the land including unfair and draconian laws and any opposition will land them in trouble. Individuals tended to obey the laws even if it was unfair to them from the moral and personal point of view also. This what Socrates did, when he was unfairly accused of committing crimes against the State. Although, he valiantly fought against the charges throughout, in the end he accepted the State’s verdict and did not indulge in any ‘unlawful’ activities which would have given him personal freedom. So, this paper will analyze why Socrates was right to obey the orders of the state of Athens to take poison, by using Socrates’ arguments. The paper will then discuss how his decision would be supported by a Buddhist Socrates, one of the profound intellectuals the world has seen, was accused by three persons of committing civil crimes against the state, for which he was sentenced to death. Socrates was accused by Anytus, a poet, powerful politician Meletus and Lycon, a supposed orator. He was mainly indicted for being a ‘hyper curious’ person and for being an atheist, who is corrupting the youth. However, Socrates vouched and countered that he did not commit any mistakes against the state and cannot be considered as an enemy of the state. Socrates while refuting both the charges, firstly counters the charge of being a â€Å"hyper curious† person who is accused of spreading misinformation. That is, out of curiosity and not due to any ulterior motives, Socrates made inquiries about the origins and functioning of the earth and sky, which is quite contrary to the beliefs of the state or the kingdom. Socrates did not take the stance of an authority who knows and tells, but rather the stance of an inquirer who is curious and open to the ideas of others (Grube). The other charge

Is Downsizing unethical Essay Example | Topics and Well Written Essays - 1250 words

Is Downsizing unethical - Essay Example Insofar as the actions that managers take are in accordance with their moral and legal obligations toward the firm's owners, any decisions resulting from those actions would not necessarily be perceived by them as unethical. Based on this reasoning, decisions made by top management to adopt and implement the downsizing alternative, with the objective of ensuring the financial health of the firm, would be in the best interest of the firm's owners. Subsequently, the ethics of downsizing is not likely to be a conscious consideration as top management formulates downsizing decisions. According to Kantian theory, employee rights are irreducible - that is, they are not to be abridged arbitrarily. This theory also suggests that employees are legally entitled to free and equal access to any rights guaranteed them by law. Legally, employees are entitled to information (i.e., advance notice) concerning layoffs (Cabot, 1988). The concept of rights suggests that employees have the right to as much information as possible about the organization they work for, their job, possibilities of continued employment, and any other information necessary for job enrichment and development (Werhane, 1985). In downsizing situations, particularly during the process of communicating to employees aspects of the downsizing that will affect them and their job, violations of this concept often occur. Pompa (1992) suggests that less than full disclosure of information concerning the downsizing represents the most blatant violation of employee rights. He states that "Deontologically, if withholding information constitutes deception which limits employees' informed choice about their work status, then it violates the Kantian imperative to treat others as ends in themselves, not merely as means" (pp. 148-149). With respect to downsizing, the concept of rights would argue that employees have rights that must not be violated during the formulation and implementation of the downsizing alternative. When these rights are denied, employees are likely to perceive that ethical violations have occurred. Downsizing and the violation of implied contracts What makes a discussion of the ethical implications of downsizing problematic is that there are (save for situations in which collective bargaining is in force) no explicit contractual, legal, or regulatory violations involved. Because employment-at-will is the dominant paradigm for workplace relationships in the United States, recourse to specific legal remedies is limited for employees who have experienced downsizing. There is, in short, no statutory or common-law "right" in American jurisprudence to have continuous employment with a particular employer, although workers in statutorily-protected classes (like women, older workers, and African-Americans) may have claims if they can demonstrate that their individual dismissals were due to unlawful bias (Lee, 1995). A discussion of the ethics of downsizing that focuses on contractual claims will therefore necessarily rely on psychological and social contract theory rather than a legal analysis. In short, the fact that many societal (and for that matter, personal) expectations of employers are neither codified into law nor included in a formalized contract is not necessarily fatal

Unilever is an Anglo-Dutch multinational company

Unilever is an Anglo-Dutch multinational company Main objectives of this assignment are as follows: An analysis and evaluation of the data available in the Procter Gamble annual report. An analysis and evaluation of the developments in the financial markets in the past 2 years of Procter Gamble company. Compare and assess the performance of PG with its competitor company (Unilever). Recommendations to ProcterGamble for future advancements. Procter and Gamble Prologue Procter and Gamble is a fortune 500 multinational company which is headquartered at Downtown, Cincinnati, Ohio, U.S.A . It is one of the top 5 consumer goods manufacturer company in the world. It was founded in 1837 by William Procter, a candle maker and James Gamble, a soap maker, immigrants from England Ireland respectively. In year 2010 PG had 1,28,000 employees. Current President and C.E.O of Procter and Gamble Company is Bob Mc Donald. Revenue of PG in 2010 was 78.6 billion US Dollar. Operating income of PG in 2010 was 16.15 billion US Dollar. Net income of PG In year 2010 was 12.72 billion US Dollar. Total Assets of PG in year 2009 was around 135.12 billion US Dollar. Procter and gamble company deals into four segments mainly, categorized as : Beauty and grooming segment. Household care segment. Health and well being segment. Snacks and Beverages segment. Procter and Gamble was ranked 6th in the world for the worlds most admired company. Procter and Gamble operates in nearly 82 countries around the world and it sells or markets 300 brands in more than 159 countries. Procter and Gamble is the worlds biggest maker of household products according to sales and volume. Procter and Gamble is also one of the biggest advertisers in the world. Procter and Gamble was ranked #39 out of top Fortune 500 American companies. PG organization is the mother of innovations like extreme market research, brand -management development and profit sharing programmes. These were all developed and implemented by PG first than any other organization in the world. Popular brands of PG company with net sales more than one billion U.S. Dollar annually: Ariel laundry detergent Charmin bathroom towel Bounty paper towels Crest toothpaste Dawn- dishwashing detergent Downy- fabric softener Duracell- batteries Gillette- shaving razors, shaving gel and cream, deodorant and anti-persipirant. Head Shoulders shampoo Olay- beauty products Oral.b dental products Pantene- hair care products Pringles- potato crisps Tide- powder and liquid detergents Vicks. Source: http://en.wikipedia.org/wiki/List_of_Procter__Gamble_brands Procter and Gamble manufacturing operations are based in the following countries and regions: U.S.A United Kingdom Canada China Mexico Africa Australia Latin America India Germany Major competitors of Procter and Gamble are: JohnsonJohnson Kimberly Clark Corp. Unilever. Clorox. Sara Lee Corporations. Kraft foods INC Colgate-Palmolive. Competitors Profile (Unilever) Unilever is an Anglo-Dutch multinational company founded in 1930 by the amalgamation of Dutch margarine company Margarine Unie with British soap maker Lever Brothers. The company is headquartered at Unilever house London, United Kingdom and at Rotterdam, Netherlands. Unilever owns more than 370 brands as a result of acquisitions such as with Brooke Bond in 1984 and Chesebrough-Ponds Inc in 1987. Mission statement of Unilever or motto of Unilever is Meeting the everyday needs of people everywhere. According to Unilever company, everyday more than 140 million people pick their brands to clean their homes and to feed their families. Unilever comes among top 5 in world for making packaged consumer products like soaps, tea, frozen foods, deodorants, perfumes, toiletries etc. The corporation sells its products in more than 140 countries. The annual revenue of Unilever Inc was around 39,826 Million Euros in year 2009. Operating income of Unilever was around 5,010 Million Euros in year 2009. Net income of Unilever was 3,658 million Euros in year 2009. Unilever has subsidiaries in more than 85 countries and it employs more than 1,70,000 workers to its company. Unilever stands at third position among food firms in the world after Nestle and Kraft and worlds second largest packaged consumer goods company after Procter Gamble company. Financial Analysis of Procter and Gamble company: The financial statements including, annual reports, balance sheet, cash flow statement, income statement are attached with the following appendixes.: Common size Statement analysis (Vertical) = Appendix A 2. Balance sheet , cash flow statement, Income Statement = Appendix B Financial ratio formulas = Appendix C Financial ratios = Appendix D 5.Comparison of Financial data between PG and Unilever = Appendix E Financial Statement Analysis: Financial statement analysis is the process of analyzing financial strengths and weaknesses of a firm by making relationships between the items of the profit and loss account and of balance sheet. These statements are very helpful for decision making purpose for any business or company. They play a vital role for setting the framework of managerial decisions. Financial statement analysis includes preparation and interpretation of financial statements in analogous and common size form. Financial statement analysis also includes computation and interpretation of financial ratio that would be helpful to common share holder for business purpose and for short term creditors as well as long term creditors. Techniques of Financial Statement Analysis : Vertical and Horizontal Analysis. Ratio Analysis. Horizontal Analysis: It involves line by line comparison of two or more years financial data. The horizontal analysis compares financial data over a number of accounting period. Example: Accounts receivable can be compared over a period of months during a fiscal year or sales can be compared over a period of several years. Vertical Common-Size Analysis In Vertical Common-Size Analysis statement all the figures of income statement are taken as a percentage of sales and in balance sheet all the figures are taken as a percentage of total assets.In Income statement, sales figure is taken as base and is assumed to be 100 % and all other figures are expressed as a percentage of sales. In balance sheet the percentage of total assets is taken as 100 % and all other figures are expressed as a percentage of total assets. Ratio Analysis : The ratio analysis is the most important and powerful tool of financial statement analysis. When we use ratio analysis, we can check and determine how profitable a business is. Ratios can be calculated by dividing one number to another number. It can be expressed in the form of percentage, proportion, time or rate. Ratio Analysis is an accounting method used to compare one figure with another. Ratios can helps us to determine whether a business is sound or not. It simplifies the data of financial statements. It also helps in comparing the results of one business with another. It also helps in comparing the results of the business with the average result of all similar businesses in the same field. It also tells the investors to determine whether they should buy, hold or sell the shares by seeing the ratio analysis of the particular company. It also helps the employees of a particular company by providing information about stability and profitability of their company in present and future times. It also helps in planning and forecasting during financial analysis. Ratios can help management to do basic functions like forecasting, planning, co-ordination, control of financial data of the business.

Zoroastrianism Essay -- essays research papers

Zoroastrianism Zoroastrianism is the ancient pre-Islamic religion of Iran that survives there in isolated areas and, more prosperously, in India, where the descendants of Zoroastrian Iranian (Persian) immigrants are known as Parses, or Pareses. In India the religion is call Parsiism. Founded by the Iranian prophet and reformer Zoroaster in the 6th century BC, the religion contains both monotheistic and dualistic features. It influenced the other major Western religions – Judaism, Christianity and Islam.   Ã‚  Ã‚  Ã‚  Ã‚  The ancient Greeks saw in Zoroastrianism the archetype of the dualistic view of the world and of man's destiny. Zoroaster was supposed to have instructed Pythagoras in Babylon and to have inspired the Chaldean doctrines of astrology and magic, could be considered the arch-heretic. In more recent times the study of Zorastrianism has played a decisive part in reconstructing the religion and social structure of the Indo-European peoples. Though Zoroastrianism was never, even in the thinking of its founder, as aggressively monotheistic as, for instance, Judaism or Islam, it does represent an original attempt at unifying under the worship of one supreme god a polytheistic religion comparable to those of the ancient Greeks, Latins, Indians and other early peoples.   Ã‚  Ã‚  Ã‚  Ã‚  Its other salient feature, namely dualism, was never understood in an absolute, rigorous fashion. Good and Evil fight an unequal battle in which the former is assured of triumph. God's omnipotence is thus only temporarily limited. In this struggle man must enlist because of his capacity of free choice. He does so with his soul and body, not against his body, for the opposition between good and evil is not the same as the one between spirit and matter. Contrary to the Christian or Manichaean attitude, fasting and celibacy are proscribed, except as part of the purifacatory ritual. Man's fight has a negative aspect, nonetheless: he must keep himself pure; i.e., avoid defilement by the forces of death, contact with dead matter, etc. Thus Zoroastrian ethics, although in itself lofty and rational, has a ritual aspect that is all percading. On the whole, Zoroastrianism is optimistic and has remained so even though the hardship and oppression of its believers.   Ã‚  Ã‚  Ã‚  Ã‚  The religion of Iran before the time of Zoroaster... ...tises written during the brief renascence under Islam in the 9th century. Finally there are books written in Persian, either in verse or in prose. The latter include the correspondence exchanged between the Aoroastirians of Iran and India and the teatise.   Ã‚  Ã‚  Ã‚  Ã‚  Zoroastrianism is not the purely ethical religion it may at first seem. In practice, despite the doctrine of free choice, a Zoroastrian is so constantly involved in a meticulous struggle against the contamination of death and the thousand causes of defilement, and against the threat, even in his sleep, of ever present demons, that he does not often believe that he is leading his life freely and morally.   Ã‚  Ã‚  Ã‚  Ã‚  Apart from this attitude, the belief in the power of destiny sometimes culminates in fatalism. The latter is easily associated with Zurvanism, itself sometimes tainted with materialism. In the it is stated that though one be armed with the valor and strength of wisdom and knowledge, yet it is not possible to strive against the fate. On the whole, however, as RC Zeahner notes, the theological premisses of Zorastrianism are based on an essentially moralistic view of life.

Analyst Apple 4ps

Analysis, segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products, current strategic position, and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization.This report also looks into market segmentation and the marketing mix of the product. Apple was first introduced by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to market and sell the Apple personal computer kit. The first computer kits were hand built and was kept for a public display first at the homebrew computer lab. This computer kit consisted of Motherboard with RAM, CPU, and some video chips.Since then apple have come a long way in the market all over the world and they are one of the leading companies in electroni c products. This can be known with the information given below: Current Strategic Position Apple believes in continuous improvement and they look into all the key sectors like environment, health and safety management systems and the quality of our products, processes and services.Looking into the Principle and goals of Apple, Apple has set out their own principles where they look to meet all the health and safety requirements, promote energy efficiency, and their main goals are; innovation is the most important thing for apple, to increase the number of sales of the product in the education field, providing new and user friendly software for the customers, and last but not the least providing high quality products to the customers.Looking into the current strategic position of Apple, with the introduction of its own operating system, hardware, software application, and with a completely new design, Apple looks to meet all the customer requirements like new products, ease of use, an d an innovative design of the product. Apple is currently focusing on, brand awareness and improving the product by increasing the financial investment on marketing and advertisement, they are looking at expanding the retail segment by opening more number of stores all over the world, they are looking at keeping it up with the competition by mplementing a cost leadership strategy, and they are looking to continue the reputation of being the leader in innovation for new technology by implementing product differentiation strategy. Looking into the current finance position of Apple, on October 19, 2009 Apple announced the financial results for the year 2009. The company posted revenue of $9. 87 billion and a net quarterly profit of $1. 67 billion. These results can be compared to the revenue of $7. 9 billion and net quarterly profit of $1. 14 billion in the previous year quarter. International sales also helped 46% of the quarter’s revenue.Gross margin is 36. 6% when compared to the previous year quarter which was 34. 7%. Apple reached 17% increase when compared to the previous year quarter by successfully selling 3. 05 million Mac computers during the quarter. PEST analysis and Porter’s five forces are very important tools to establish the external environment of Apple: PEST Analysis Political Factors Different countries have different rules and regulations which can act as a positive or a negative barrier which can result in restricting the companies or lend opportunities to the company.Good thing for Apple is NAFTA, European Union and other regional trade open doors so that the company can have a wider market in Europe, Asia, Latin, and America which can offer enormous potential to the company. Beatles lawsuit against Apple can affect the reputation of the company in a negative way. There is a direct impact on the overall business of the company (Apple) due to the political uncertainties caused by terrorism. Apple relies on the government to give a grant and intellectual property obtained from third parties. Economic FactorsApple has been affected in the last year by the slow economic and that resulted in low consumer spending. However the current economy shows consumer spending, some amount of improvement, and investment might increase as well. In US due to the weak economic condition the educational segment is encountering a large loss in many states. Hence this has caused a negative impact over the Apple’s sales in the educational segment. With respect to sales of product Apple having a worldwide market can be affected by currency exchange rate and by international trade regulations as they obtain the components of the product from foreign suppliers.Social Factors Apple have designed their own computers and their own software’s which will help this generation as the computer and internet usage is rapidly growing worldwide. With the introduction of Mac people have more information, gain more knowledge about different types of computers and becomes a good source of opportunities for the Apple computer industry. Education has become the primary issue for the new generation which is a key factor for the company’s business. Social factors also include internet revolution, shopping online, Brand awareness of the company. Technological FactorsTechnology is experiencing a rapid boom in this generation, and people appreciate more and more innovative changes in their systems and are switching over to the new information appliances and Apple have been successful in providing new appliances. There is a rapid growth in the usage of the internet which is also a good opportunity for the company. The traditional desktop is becoming outdated with new products coming into the market like Mac laptops. This new technology can be used in schools, collages, and by professionals as they will be able to gain the more knowledge and this in turn increases the demand of the product.Porter’s five f orces Porter’s five forces model is an excellent model to use to analyze a particular environment of an industry. In this report we are entering the PC industry and hence Porter’s model will help us to find out about: Competitive Rivalry Competitive rivalry for Apple is very high as it is a competition among the big companies and it is fierce as everyone is aiming at a larger market share, intensive price cuts and changes. PCs are differentiated as hardware / software configurations. Competition is mainly based one cost. The main competitor for Apple is Microsoft.Microsoft also has their own operating system but is providing it to the customers in a very cheap price when compared to Apple. Hence I can say that there is a fierce price competition. Bargaining Power of suppliers. (Low) Looking into Apple, the company is highly dependent on component suppliers. If the supplier wants to increase his profits he can put pressure on the market by supplying the components at a higher price. Apple is running at a higher risk than other as they are working with only few selected suppliers. Bargaining Power of customers. Low) In the PC world there is high number of suppliers in the industry and Apple being a part of it, has its product price higher than the other company products. Hence there will be lot of options for the customers to buy the cheapest and the best product. Threats of substitutes. (Low) In the present generation PCs represent 90% of the market share as they have multiple configurations, performance and price ranges. Looking into Apple they have their own operating system called as Mac and there is no product competing in the market. Threat of new entry.In the world of PCs any company that has a new technology that is efficient in terms of price and performance is considered as a threat to the industry. Looking into Apple there is no threats from any new entrants as there is no product competing in the market. Apple has a very good brand imag e and it will be very difficult for the new entrants to pose a threat to the company. SWOT analysis is also a very important tool which will help in establishing the internal environment of Apple: SWOT Analysis SWOT analysis is a market tool which helps to understand the strengths, weakness, opportunities and threats in a business.During the strategic planning process the most commonly used tool is SWOT. STRENGTHS: Corporate reputation is high. Apple manufactures have their own product and their own operating system hence they have a good control over the product. Leader in innovation and product differentiation. Apple has a very good strategic alliance with HP. Creativity style. WEAKNESSES: Apple has set high prices on their products. Apple has high inventory in their products. Apple has problems in distribution of their products. Apple has too many product lines. OPPORTUNITIES: Demand for innovation. Internet. Growing industry.Employee benefit programme. Opportunity to create a ne w software markets and selling the hardware in those markets. THREATS: There is fierce competition among the PC industry. Loss of market share. Price competition. Increase in supply’s costs. Market Segmentation The market segmentation includes: Demographical bases. Geographical bases. Behavior bases. Psychographic bases. 2. 1 Demographical bases (age, family size, life cycle, occupation) Looking into Apple, the Demographical market segment is successful because they are developing products on the age, life cycle, occupation of the people.They are distributing their products into various places and the PCs are categorized on age, family size, for example they would have more games and entertainment in the PCs for the kids and a professional PC with all the latest software’s. 2. 2 Geographical bases (states, regions, countries) Looking into the geographical bases of Apple they have established their business all over the world like U. S. , South America, Europe, Japan, a nd Australia. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores.The company also sells its product via third-parties dealers, or via internet through their own website or through the iTunes online music stores. 2. 3 Behavior bases (product knowledge, usage, attitudes, and responses) In this market segment Apple providing good product knowledge to the customers by advertizing on search engines, T. V. as they have a very good brand image. Using this brand image they are continuously coming up with new ideas and products and attracting the customers. Apple has got a very good response rate as many of the customers are looking for new designs and innovative products which Apple is successfully delivering. . 4 Psychographic bases (lifestyle, values, personality) Looking into Apple the psychographic market segment is successful because they are developing products on the lifestyle of the people such as Mac book for the younger generat ion. Apple having a very good brand image has very good value for its products as they are different and innovative. Looking into the personality (style) sector Apple is providing their products with different colors for the people who like fancy colors. MARKETING MIX Marketing mix is the combination of the product, the price, place and promotion. These are popularly known as Four Ps.When the marketing condition like political, social, economic, and technological factors change even the marketing mix has to be changed. The four Ps are listed as below: 3. 1 Product: Apple is committed to sell original, good looking products that have an easy-to-use interface. The company offers a range of personal computing products, related devices and various third party hardware-products. In addition, the company offers software products (Mac OS X), server software and related solution; professional application software; and consumer, education and business oriented application software.Apple has been very innovative by finding new usages for its Mac computer, such as desktop publishing and strong graphics/animation capabilities. The Mac functionality for managing multimedia files from cameras, DV recorder and MP3 devices has been very popular and successful. 3. 2 Price: Apple price is known to be above average in the industry. The company is using a differentiation strategy and focuses more on innovation, and quality. This strategy is justifying their premium prices.Lately, however, their new technology and their high cash flow allowed them to lower their price and to offer more discount to certain markets such as the education market. This new pricing strategy may help Apple to compete better with the non-Mac user market but might cause some issue with the brand image/recognition. 3. 3 Place: Apple’s operating segments are comprised of: U. S. South America Europe Japan Australia. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores.The company also sells its product via third-parties dealers, or via internet through their own website or through the iTunes online music stores. 3. 4 Promotions: The best in the Apple Mac is that songs can be played only from iTunes and hence Apple In 2003, formed a strategic alliance with PepsiCo. The Pepsi iTunes music promotion calls for people to use the winning code found under the Pepsi’s bottle caps products to redeem songs from Apple’s iTunes music Store. This promotion has already been successful for both companies and increased the awareness of the iTunes presence in the market.In 2003, Apple also announced marketing partnerships With America Online that are aimed at driving iTunes use deeply into the mainstream. Apple computers could play a song only from the iTunes. Apple and America Online have agreed to put iTunes â€Å"buy this song† buttons next to every song that’s listed in AOL’s music service, which its 25 mil lion subscribers can access. Clicking the button will automatically launch the iTunes music jukebox and begin downloading the song; billing will be handled through the customer’s existing arrangement with AOL.Apple has a joint venture with Hewlett Packard. Apple has produced an iPod for PC users and the success of this product was a good way for the company to capture non-MAC users. The company’ also drew on endorsements from music stars. In 2005, Apple Computer has initiated a partnership with Wal-Mart that saw the iPod shuffle featured at Wal-Mart discount locations around the country. Read more: http://www. ukessays. com/essays/marketing/analysis-segmentation-and-marketing-mix-of-apple-marketing-essay. php#ixzz2QZbbQKIn